In the past, the thread count was a measure of quality - the higher the thread count, the better the quality. But that is simply no longer true. High thread count can certainly make bedding better, but the quality of the thread matters more than the count. Does a higher thread count automatically mean better bedding? In a word: No. Let's take a look at it.
Thread count is an important, but not the only, criterion for determining the quality of a set of bedding. Thread count is to bedding what carats are to diamonds. The four most important factors to consider when choosing bedding are cotton quality, layers, thread count and weave, but often the message is overshadowed by packaging that emphasizes thread count as the deciding factor, which is misleading and unfortunate. In reality, a high thread count cannot guarantee quality alone, as the quality of the threads is also important. Therefore, it is worth remembering that there are several factors to take into account when choosing bedding.
How is the thread count calculated?
To determine the thread count, manufacturers calculate the number of both vertical and horizontal threads woven together in one square meter. So, 100 vertical threads + 100 horizontal threads, gives a thread count of 200. Simple and useful in the conventional sense. Consumers can compare the thread count across the different brands to find the bedding that offers the most value and suits them.
But according to revelations by Consumer Reports in the US, many manufacturers use "creative math" to fudge these numbers and advertise thread counts of 800, 1000 and 1200 - leading consumers to believe they're getting a luxury product when it's not. is the case. This allows manufacturers to sell poor bedding disguised as quality products while keeping their production costs down while charging extra for something no knowledgeable consumer will buy - thereby maximizing profits on cheap products.
Is there an ideal thread count?
There is no ideal thread count for bedding as it depends on a number of factors including cotton quality, ply, weave and personal preference. Generally speaking, the thread count is maximized at 500 because there is a maximum amount of thread that can be woven into one square meter. Some people prefer a lower thread count as it can provide a more open weave that allows more air flow and thus a more comfortable sleep. Others prefer a higher thread count for a softer, smoother feel.
It is the thread that matters most. A bed set made of a better quality fiber with a lower thread count will feel softer and withstand washing better than a bed set made of a lower quality fiber with a higher thread count.
Other things to consider when buying bedding
So what can you count on, if not the thread count, when you buy bedding? When buying bedding, there are several things you should consider. To begin with, it may be a good idea to look for bedding that is GOTS certified. The certification indicates that the product is made of organic cotton and produced under environmentally friendly and socially responsible conditions.
Next , choose the weaving style that suits you best. Our bedding is percale woven, with a thread count of 200, as it provides the perfect combination of coolness and the fresh feeling when you sleep - just like sleeping in a hotel.
The most important thing, however, is that the bedding feels good to the touch. That is something only you can decide. Remember that you are the one who has to sleep in it.